For the concept of a stylish Single-Serve package, I thought of a Parisian aesthetic to embody the freshness one should expect from a quality store bought lunch.
City Project Graphics
During my internship at the Peoria Civic Center we collaborated with the Convention and Visitors Bureau to experiment with a free bus service that would shuttle patrons around the Downtown area during lunch hours. I was tasked with designing the logo, street signs and bus decals that would be used during the course of the program.
Paper Engineering
This paper engineering project was advertised as a “pop-up book for grownups”, like something that would be kept on a coffee table as a conversation piece, so the keyword for this design for me was ‘Sophistication’. When I think of the theme of Time I think of Victorian London with gears and clock towers and sepia tones. The three potential spread would include some form of interaction; the gears in the first spread would turn, the baby buggy in the second would pop up, and the alarm clock would ring.
Organizational Branding
For my Senior Project I chose to use my graphic design skills to promote my other passion; sculpture. I took a double major in sculpture because of how much I enjoyed creating with steel and bronze and power tools. I’ve found however, that welding and metal working are not often considered a woman’s profession. So I decided to brand a hypothetical organization dedicated to women who weld as both a hobby and part of the industry. I made many logo variations to be used for merchandising and to be featured on a website with events, galleries, and stores.
LEGO Repositioning Campaign
This group project involved my partner and I designing a hypothetical campaign to reignite peoples’ love for LEGO. With the name reCONNECT, paired with multiple subtitles and used strategically in ambient marketing, it speaks to the child in all of us and the countless hours spent creating and exploring with LEGO.